The “Second-Place” Philosophy of Hojicha

Whenever people talk about Japanese tea, it’s always about matcha. As a result, Hojicha often takes a backseat.
But in the second position, Hojicha has its own philosophies.

#Hojicha Powder

Three philosophies of Hojicha Powder

1. Recharge energy—firmly locking in its roasted aroma

2. Refine spirit—becoming more delicate

3. Seek harmony in differences—adding a gentle warmth beneath a refreshing taste

This is the spirit of Japanese tea craftsmanship—not always first, but always ready to shine when the moment comes.

For more information ⮕ https://lihi1.com/Y1UJH

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